<aside> ☑️ Please note that certain details, including specific metrics and names of individuals or organizations, have been withheld or altered in adherence to Non-Disclosure Agreements (NDA) with our clients to maintain confidentiality. This omission safeguards sensitive information, such as figures and identities, while still demonstrating the strategies, methodologies, and overall impact of our work.

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Problem

Cohome is a brand specializing in providing customized interior design solutions, and they are in need of a website redesign to improve user experience, showcase their portfolio effectively, and attract potential clients.

As a digital designer and Webflow developer, my role is to create a user-centric website that addresses user needs and concerns while aligning with the business goals.

User needs and concerns

• Access to Portfolio: Users want to view the firm's previous projects to evaluate their design capabilities.
• Design Inspiration: Users are looking for inspiration and ideas for their own architectural and interior design projects.
• Contact Information: Easy access to contact information and a straightforward way to inquire about services or request consultations.
• Service Information: Users want to understand the range of services offered, including architectural design, interior design, and space planning.
• Credentials and Testimonials: Potential clients are concerned about the firm's expertise and credibility. They seek information about certifications, awards, and client testimonials.

Business goals

• Lead Generation: Generate more inquiries and potential clients through the website.
• Portfolio Showcase: Showcase the firm's portfolio to attract clients and demonstrate the quality of work.
• Credibility Building: Highlight the firm's expertise and trustworthiness in the industry.
• Service Promotion: Clearly communicate the range of services offered to potential clients.

Impact